Freedom Fuels was incorporated in Brisbane in 2000. It was formed by the merging of a number of interests including those of Mathew Morland and Andrew Morland, who both have long associations in the petroleum industry.
On August 1st Freedom Fuels began trading, with 11 Retail sites and 2 Fuel trucks.
Leased 15 retail service station sites to grow the retail arm. Began importing fuel.
Trialed a new retail Point of Sale system. We grew to 23 stores and four fuel trucks.
Purchased Freedom Fuels name and changed name to Freedom Fuels. In October 2004 we got into fresh food, selling our first hot chook at Eight Mile plains for $5.99. We added seven more stores to our list, reaching 30 sites.
Introduced Ethanol blended fuel. Sept 2005 Freedom Fuels and then Deputy Premier Anna Bligh officially launched E10 ethanol blended fuels into the Brisbane market. We sold our new Elite branded E10 fuel for 75 cents a litre (petrol was $1.22 at the time).
Bought out Pacific Petroleum and Tiny Tankers to establish Freedom Fuels Flexitanker Business. Introduced Biodiesel elite product. In August 2006 we opened our first Grinding Time Cafe in our new Dalby store. December 2006 was the official opening of our first Highway Store which we built from scratch. Our Hattonvale store was designed with a Grinding Time Cafe and Truck stop facilities.
In April Freedom Fuels acquired Horizon Petroleum in Victoria. 16 new stores and two trucks brought our total number of stores to 46. In November we sold our first litre of Biodiesel in Queensland. December saw Freedom Fuels Flexitanker trucks hitting the road.
In January we released our 'Renew' campaign and committed to our environment by promising 'Performance with Responsibility'. 3000 tonnes a month less CO2 are emitted each month alone just through the renewable fuels we sell. July saw Freedom Fuels reach 55 Retail stores in Queensland, NSW, and Victoria.
In January, Freedom Fuels converted all Queensland and NSW stores to sell only renewable fuel. Freedom Fuels proudly commenced whole of mine site supply of B20 to the Commodore Mine at Millmerran in Central West Queensland. This was followed by a full mine site conversion at the Boggabri Mine in New South Wales in July. A significant amount of energy and investment has gone into brand building, and operational and organizational infrastructure.
In conjunction with Pacific Terminal (since acquired by Graincorp) Freedom Fuels developed fuel storage and blending facilities then commenced importation of petroleum products into the Port of Brisbane facilities. Freedom Fuels wins tender to provide fuel supply and transport logistics services to the Xstrata coal mines in Queensland and NSW.
The Flexitanker and Victorian retail business units were sold to focus on importation, terminal distribution and bio fuels blending. The terminal fuel importation facilities are expanded to allow for larger cargo discharge capabilities and gantry capacity.
In December, the Freedom business was wholly acquired by Idemitsu Kosan Co Ltd, a major Japanese Oil company listed on the Japanese stock exchange.
Freedom Fuels completed the post acquisition integration process with Idemitsu Kosan Co Ltd successfully and in October commenced supplying the Idemitsu Australia Resources coal mine operations B20 diesel.
The international oil price shows a steady decline from in excess of US$110bbl to US$60bbl.
The Federal Government removed the Cleaner Fuels Grant from July 1st halting the viability for Freedom Fuels to continue to market and promote renewable bio diesel. All wholesale and mining operations reverted back to Ultra Low Sulphur Diesel without a Biofuel component. The oil price continues to decline down as low as US$30bbl by year end.
On going expansion of the Freedom Fuels importation capabilities with the commissioning of 45 million litres of new terminal facilities at the Pinkenba Graincorp Terminals facility in the Port of Brisbane. Freedom Fuels open its’ first brand new to industry retail site in almost a decade at Harristown Toowoomba.
Freedom continues to expand it’s retail footprint in South East Queensland with new sites opened.
Freedom concludes it’s acquisition of the Cairns based Trinity Petroleum Services business providing a retail network footprint from Kingscliffe to the south and Cooktown to the north. Freedom opens a further four new Brisbane based retail sites.
The integration of the Freedom and Trinity business is completed Freedom continues to expand it’s retail network in South East Queensland opening a further four new sites across Brisbane, Toowoomba, Noosaville and Hervey Bay.
Freedom opens it’s biggest truck site to date in Darra. Covid-19 changes to world and impacts on how business is being thought about and done. With the support of staff and customers Freedom and Trinity successfully navigate the complexities that the changed Covid-19 world has brought to the business.
In spite of the on-going global and domestic concerns and uncertainty around COVID-19, the Freedom and Trinity businesses continues to provide secure employment for over 600 staff members throughout Queensland and New South Wales while providing reliable, competitive, high quality fuel supply to both its’ ever expanding Wholesale and ever expanding Retail Loyalty Card customer bases.